April 30, 2005
PAYing our clients for their opinions
The Real Estate Cafe is redesigning it's main web site and we'd like to invite our clients and others to comment on some DRAFT text. Would the following three keywords and positioning statements make you want to work with us rather than one of our competitors?
The Real Estate Cafe partners with it's do-it-yourself, tech savvy clients and rewards them with unrivaled commission rebates. You can also pay for our services "a la carte" on an hourly and flat fee.
Knowledge is power and The Real Estate Cafe teaches its clients how to "beat the system" through educational seminars, blogs on important topics like the real estate bubble, and peer-to-peer communication through it's unique "Tipping Policy" where we PAY YOU for your opinion!
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Tracked on May 1, 2005 11:36:54 AM
Did you see that I changed "reinvent" to "recreate"? That's the word I have already been using on the blog's header for three months, and it fits nicely into the three part posting statement:
RECREATE > EDUCATE > COLLABORATE
RECREATE > EDUCATE > COLLABORATE > COMPENSATE!
Should we add "compensate" to the positioning statement to emphasize the rebates we give to clients? That's what got the Wall Street Journal's attention.
It's one of the corner stones of the RE Cafe's value proposition and why I used "savings" in the blogs header. Adding "compensate" would allow us to remind clients and new site visitors that our goal is to save clients ONE MILLION DOLLARS this year, and to give them the option to click through to the Million $ March.
Posted by: Bill Wendel | Apr 30, 2005 1:11:25 PM
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