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October 15, 2007

Bono in Boston to challenge real estate industry to join (Product)RED?

Nextgen_redgrave_v1_2 Where is real estate's Steve Jobs? a leading real estate industry guru wrote yesterday, asking who real estate consumers can trust.

IMHO, a single visionary is unlikely to emerge and less likely to transform the trillion dollar real estate industry than the collective actions of like-minded innovators. In the absence of a formal coalition, maybe an outside influence, perhaps a world-class celebrity, can help push the industry past a tipping point. At least that's my hope with Bono's keynote speech tomorrow at the mortgage bankers' conference in Boston.

A Reuters headline says he's simply there to lure mortgage brokers to the event, but it's more likely he's there to challenge the real estate industry to get involved in (product)RED or create their own AIDS related fund raising campaigns. That was the subject of this blog post seven months ago:

Creating a real estate version of (product)RED

Regardless of what Bono says tomorrow, any change agents -- or home buyers and sellers -- who are interested in building a voluntary, industry-wide coalition to help real estate consumers save money AND SAVE LIVES are invited to use these resources as idea starters for their own cause marketing and fund raising ideas:

Bill Wendel | 04:58 PM in "We" companies, ASAP: AIDS Shelter Alliance Partners, Change Agents, Commission Reform, Million Dollar March, Real estate philanthropy, Savings & Rebates | Permalink

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I think I will wait to see if the idea catches on firs. Good post, keep up the good work.

Posted by: Sugar Loaf Real Estate | Oct 26, 2007 12:43:14 PM

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