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August 11, 2005

Real Estate Blogs: "Post or Perish"

Blogpressure1_2For the past 50 days, The Real Estate Cafe has been living it's own case study, trying to find out whether blogging really influences how many people visit our site.  Yes, during our mini-sabbatical, we've been working on some exciting things behind the scenes and collecting lots of audio files for a podcast.  And yes, we were interviewed by the Center for Realtor Technology (even though we are NOT Realtors) for their report on blogging in real estate which was released today. But most importantly, we participated in RadioOpenSource.org's program on "The Beginning of the End of the Real Estate Bubble," and two clips from our real estate bubble audio time capsule were played on the national broadcast (which was their first on XM radio!  Exciting!)

Truth be told, we have also been suffering (at least tongue in cheek) from "Bloggers Depression."  But after reading this remarkable publication, complete with reassuring illustrations like the one above, it's a relief to know we are not alone and that we no longer need to suffer in silence!

So a word to the wise.  Any Realtors reading this who think they can jump into the blogosphere and see an immediate surge in their Google rankings and online leads, be forwarded that creating "the ultimate traffic-building tool," as the Center for Realtor Technology (CRT) calls it, may come at the cost:  your free time (what free time, right?) and mental health.  Posting daily takes discipline and diligence, and if you stop you may experience the same thing we have:

Our pageviews have dropped 90 percent in the last 50 days. 

Bottomline:  Consumers, both buyers and sellers, and looking for local experts who can provide timely, credible insight into their market.  In a town where "publish or perish" is the mantra for faculty hiring committees and junior faculty alike, the new buzz words for would be real estate bloggers is "post or perish." 

Bill Wendel | 05:20 PM in Real Estate Blogs: Best Practices | Permalink


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» Catching up... from Rain City Real Estate Guide
I haven't blogged in a little while, but that is not because there is a lack of interesting things to talk about. All kinds of interesting things have been happening on the real estate front, so I'm going to attempt to catch up all in one huge post. ... [Read More]

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» A weblog Article with plenty of links from Real Estate Internet Marketing
I was surfing around in the new beta that google has for weblogs. And found a good article full of links to Realtor kind of stuff. The article reiterates a long held truth that I have noticed. You have to post to your weblog often or you will lose visi... [Read More]

Tracked on Sep 15, 2005 3:07:15 PM


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It is true that there is lot of pressure to post articles on regular basis on your blog otherwise it will affect traffic on the blog.

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Posted by: Rajinder Dogra | Sep 22, 2005 6:51:32 AM

If I need information of any kind I go to the web. And of course blogging is very helpful on the local basis.

Posted by: Derby | Mar 13, 2006 4:37:12 PM

BLog's have made the world a much smaller and friendlier place over the last several years.

I am in Utah yet I can find out about other markets

Posted by: Randall Wall | Jan 14, 2007 4:43:16 PM

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