RECALL: Real Estate Consumer Alliance

Research finds agents act as "Dealtors"

"Rogue economist" Steven Levitt, author of Freakonomics, appeared on NPR's On Point Radio in Boston this evening and briefly discussed his research on the performance of real estate agents.  Levitt's analysis of 100,000 transactions in the Chicago area revealed that agent properties sold for 3 to 4 percent more than similar client properties, and that agents kept their own homes on the market for 10 percent longer than client properties to get the highest price. 

The findings document what industry critics have claimed for some time, namely that some listing agents put their own financial interest ahead of clients because they are more interested in closing the deals quickly than holding out for the highest price for their seller clients (see excerpt from Chapter 2).  Levitt blames the industry's traditional two-sided commission structure for failing to properly motivate listing agents, who typically receive just 1.5% of the total sales price after a four way commission split.

If listing agents are more motivated to make the deal work than getting the highest price for their seller clients, should they be called "Dealtors" instead of Realtors?  Or should the industry's commission be reformed or abandoned all together?  What's your take?  If you are selling your own home this Spring, will Levitt's research influence whether you will (1) list your property with a traditional full fee, full service listing broker; (2) sell on your own, or (3) purchase services "a la carte" through a new breed of real estate consultants like The Real Estate Cafe?

Finally, will the debate about real estate bubble influence your decision?  We've asked Levitt the same question by email, and will let you know if he writes back or posts an answer to his blog.

Organizing alternative real estate professionals in Mass.

(The Department of Justice's headquarters is named after Attorney General Robert F. Kennedy.)

INMAN NEWS FLASH:   Thursday, April 21, 2005
Justice Dept., FTC warn against limited-service real estate rule

Dear Alternative Real Estate Professional,

The news flash above, plus Monday's article in Banker & Tradesman entitled, "Minimum Service Issue Being Monitored," begs the question whether it's time to develop a formal or informal association of listing entry only services and alternative real estate professionals in Massachusetts or New England? 

As some of you may recall, this question was first raised two months ago when the State of Texas drafted new regulations requiring minimum levels of service in that state (see News Flash above).  Similar legislation has since been introduced or enacted in other states, and this controversial issue is sure to be a hot topic at the National Association of Realtors meeting in Washington, DC in less than three weeks.

So what should we do locally?  Does it make sense to explore that at an informal meeting the evening of:

May 5, 2005
DoubleTree Guest Suites
550 Winter Street (click for directions)
Waltham, MA 

The proposed location, less than a mile from the Massachusetts Association of Realtors (MAR), should make it easy for some of their staff to attend and share their perspective on alternative business models and explain why and how we are being monitored.  Our intent is not to be confrontational, but to begin a dialogue to insure that the residential brokerage industry remains open and competitive in Massachusetts.

To make the proposed meeting even more worthwhile, perhaps we should ask someone from MAR to make a brief presentation on how the state's new agency law will impact non-agents, limited service, and fee-for-service business models.

Working as a group, we can continue to help real estate consumers in Massachusetts save millions of dollars annually in commissions.  Beyond that, we have the opportunity to extend our missions from saving money to saving lives.  To learn how your clients can use some of their savings to provide a shelter subsidy for AIDS orphans, drop by the Unite Against AIDS Summit this Saturday, April 23rd at Harvard's Science Center to learn how you can participate in the 1st Annual Million $ March.  Alternatively, we'd be glad to follow-up with a presentation at your office or at the proposed gathering on May 5th.

Bill Wendel, Founder
The Real Estate Cafe
Cambridge, MA  02138
617-661-4046 office / msgs
617-388-5818 cell
[email protected]
http://www.realestatecafe.com

PS.  Pat Rioux, the founder of ListForLess.com, who is quoted extensively in the Banker & Tradesman article and is knowledgeable about attempts to limit listing entry only business models around the country is willing to attend the proposed meeting on the 5th.